On the morning of August 17, 2021, the opening meeting of the Mulan Qing Project of SDI Shengshi Chengde Environmental Protection Building Materials Co., Ltd. was held in Beijing headquarters. Chairman Liu Yanpeng and Vice chairman Tian Yongxian of SDI Shengshi attended the meeting with all members of the Mulan Qing project team, Baker Capital, Beijing and partners and other important leaders and guests. Witness the joint moment of Mulan Qing project gathering capital, advertising, universities, marketing and other forces!

The launch of this project is mainly aimed at the Mulan Qing brand of SDIC Shengshi, and the zeolite industry with broad prospects behind it. Zeolite as a new environmental protection material is widely used in environmental remediation, green building materials and other fields, has long been widely recognized in Japan, the European market, is expected to 2026, the global zeolite market size will reach 6.06 billion US dollars. China is the world’s main zeolite mineral resources, of which about 50% concentrated in the SDIC Shengshi zeolite mineral location – Chengde Mulan Park, Hebei province, Mulan Qing brand therefore has a huge potential for large-scale development of zeolite industry.

Zeolite unicorn “Mulanqing” sets sail in its heyday! Capital support and 5 billion yuan advertising boost new changes in the building materials industry!插图

As a global zeolite industry benchmark enterprise, Mulan Qing not only has resource advantages, but also has achieved dozens of scientific research results and a number of patents in the field of zeolite application, and has R & D institutions in Europe, the United States, Japan and South Korea, with enough strength and courage to carry the zeolite industry development plan.

Zeolite unicorn “Mulanqing” sets sail in its heyday! Capital support and 5 billion yuan advertising boost new changes in the building materials industry!插图1

It is this strength and confidence that has attracted high-quality resources such as Baker Capital, Beijing and partners to join. Baker Capital focuses on investing in growth-stage technology unicorns, focusing on the high-tech field, and is good at deeply empowering enterprises. As an innovative investment platform for large-scale advertising resources investment in China, He Partners has managed more than 200 media companies across the country, involving advertising media resources with a market value of over 100 billion. It is believed that SDIC Mulan Qing brand will set many advantageous resources and drive the high-quality development of China’s zeolite market.

Zeolite unicorn “Mulanqing” sets sail in its heyday! Capital support and 5 billion yuan advertising boost new changes in the building materials industry!插图2

▲ From left to right: Tian Yongxian, Vice Chairman of SDIC; Chen Zichao, Managing Director of Baker Capital; Hai Yang, COO of Beijing Hepartner Information Technology Co., LTD.; Liu Yanpeng, Chairman of SDIC; Zhang Ke, CEO of Baker Capital; Kang Ping, co-founder; Ji Ke, Vice President of SDIC; Sun Zhongshan, Vice President of SDIC Chengde Environmental Protection Building Materials Co., LTD.

The successful holding of the launch meeting marks that Mulan Qing will rely on a strong capital force, 5 billion advertising media resources, world-class industry-universal-research system, mature professional marketing service team, to achieve the goal of rapidly expanding the market and confidence, and also marks the opening of the curtain of Mulan Qing’s prosperous era!

Guest list

· Liu Yanpeng, Chairman of SDIC Shengshi Group; Tian Yongxian, Vice Chairman of SDIC Shengshi Group; Zhang Ke, CEO of Baker Capital

Kang Ping, co-founder of Baker Capital

· Zichao Chen, Managing Director of Baker Capital

· Qiu Chaomin, CEO of Beijing Hequn Information Technology Co., LTD

· Haiyang, COO of Beijing Hequn Information Technology Co., LTD

· Sun Jihong, professor and doctoral supervisor of Beijing University of Technology

· Ji Ke, Vice President of SDIC Shengshi Group · Sun Zhongshan, Vice President of SDIC Shengshi Chengde Environmental Protection Building Materials Co., LTD

· Tian Yicheng, Vice President of SDIC Shengshi Chengde Environmental Protection Building Materials Co., LTD

· Li Xudong, Vice President of SDIC Shengshi Chengde Environmental Protection Building Materials Co., LTD

· Lin Yan, assistant chairman of SDIC Shengshi Group

Zeolite unicorn “Mulanqing” sets sail in its heyday! Capital support and 5 billion yuan advertising boost new changes in the building materials industry!插图3
Zeolite unicorn “Mulanqing” sets sail in its heyday! Capital support and 5 billion yuan advertising boost new changes in the building materials industry!插图4

▲ Some guests sign in

At the meeting, Liu Yanpeng, chairman of SDI Shengshi Group, delivered a speech, saying that the strong support of many forces and the “tall” cooperation will certainly let Mulan Qing into thousands of households in a short time to achieve win-win economic and social benefits.

Zeolite unicorn “Mulanqing” sets sail in its heyday! Capital support and 5 billion yuan advertising boost new changes in the building materials industry!插图5
Zeolite unicorn “Mulanqing” sets sail in its heyday! Capital support and 5 billion yuan advertising boost new changes in the building materials industry!插图6
Zeolite unicorn “Mulanqing” sets sail in its heyday! Capital support and 5 billion yuan advertising boost new changes in the building materials industry!插图7
Zeolite unicorn “Mulanqing” sets sail in its heyday! Capital support and 5 billion yuan advertising boost new changes in the building materials industry!插图8

▲ Project meeting

Subsequently, Zhang Ke, CEO of Baker Capital, Qiu Chaomin, CEO of Beijing and Partner Information Technology Co., LTD., Sun Zhongshan, Vice president of Shengshi Chengde Environmental Protection Building Materials Co., LTD., Sun Jihong and other guest representatives have sent messages, looking forward to the beautiful vision and future of Mulan Qing project, I believe that Mulan Qing will live up to expectations and subdue the industrial pattern with pride!

In the first year of the current “14th Five-Year Plan”, the paint industry has entered the market integration and strategic transformation. As a new inorganic environmental protection coating development brand and pioneer, Mulan Qing with their own dedication to the strategic layout for many years to prepare for development, the launch of the project, but also gave Mulan Qing brand new significance. It is believed that with the support of many forces, Mulan Qing will surely return to the people’s expectation, and fight steadily in the future market wave, riding the wind and waves, so that people can enjoy the green and healthy home life created by Mulan Qing zeolite inner wall material faster!

Zeolite unicorn “Mulanqing” sets sail in its heyday! Capital support and 5 billion yuan advertising boost new changes in the building materials industry!插图9

▲ Chairman, vice chairman and all members of Mulan Qing project team took photos with guests

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